Advertising needs experiences to be reliable and to have an effect on people’s behaviour. A directed tv-commercial that says a product is good, or that we all have to book a certain service....It's over. People will not believe that. To do proper advertising with an impact you need experiences as a content motor. Otherwise: advertising is dead.
Eventmarketing, live communicatie, football, tennis
About me
Sjoerd Weikamp (39) studied Journalism as well as Communication Science. He started his career in the event industry in 2006 at big publishing group Reed Business as an editor in chief for FZ (Feestelijk Zakendoen), the Dutch oldest eventmagazine. With his team he made a multimediaplatform out of FZ.nl. In 2010 Reed Business stopped their eventmedia. Sjoerd and his colleague Mark Wichmann immediately restarted with a new title: EventBranche.nl.
Nowadays EventBranche.nl is the leading eventplatform in The Netherlands. Next to the trade journals, EventBranche.nl now publishes trendmagazines, online newsletters, a website, webinars and many more. Their EventBranche networkevents are very popular in The Netherlands. EventBranche.nl also organises The Next Event and the Dutch Event Awards, The Golden Giraffe, an awardshow that won the BEA World 2017 in the categorie Convention.
Sjoerd is a father of two daughters, plays football and tennis and is in the advisory board of his local Football Club De Graafschap
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Lorenzo Giannakoulas
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Aymeric Magne
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Job title
Director of Global Events
Interests
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Since May 2018, Aymeric Magne is the Global Events Director at Disneyland Paris. The main objective of this new role is to develop the strategy of events for Guests as well as corporate clients. Under his direction, events at Disneyland Paris will put the customer experience at the center of the strategy, revolving more and more on innovation and creativity.
Aymeric has 15 years of experience in the world of Sport and Entertainment, in France and internationally, notably as Lagardère Sports & Entertainment CEO in Brazil managing and developing the event strategy for major Brazilian sports venues. Furthermore, he has worked in the development of major international events such as the Euro 2016 bid, which took place in France, the Rio 2016 Olympic Games and recently as a member of the French Foreign Trade Council in Brazil on the development of projects around of sport and entertainment.
Aymeric holds a Master’s degree in Marketing and Management of Professional Sports from the University of Rouen and a universit
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Job title
Creative
Interests
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Hans-Christoph Muecke
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Elements Entertainment GmbH
Job title
Creative Director
Interests
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Konrad Kuschel
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Elements Entertainment GmbH
Job title
Managing Director
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