Will technology and digital replace physical events or is it just an enhancement of the experience? Let us discuss the pros, cons and the role of digital/ technology in the events arena.
As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel is heading the team that drives Ericsson´s global event initiatives.
This includes both digital, physical experiences and mixed events. Example event deliveries of the team include Mobile World Congress, Digital Transformation World and the award winning R&D Digital Summit.
Ericsson´s events connect audiences with the authentic nature of their brand through participation in personally relevant, credible and memorable experiences.
Michiel always had a passion for events and he studied Event Management at the NHTV in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden.
Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers su
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