13. The role of events in the marketing strategy

Nowadays companies prefer to invest more on digital and classical ATL instead of events, although experiential marketing is one of the most important tools in communication to create a real bond with our audience. Most of time, events are seen as a nice-to-have part in the communication strategy and are not always recognized as mandatory for a successful communication plan. This is not true: getting in touch directly with our consumer is fundamental to reach both communication and business goals but their role and objective in the whole plan must be very clear from the beginning. Join this table and discuss how events should become a mandatory tool in every marketing plan.

23-11-2018 13:00 - 14:00