We all believe in B2B events. But are senior managers on the same page? When the going gets tough, cost saving measures often impact event policies and budgets. How can you point out that B2B events are investments, not costs, and so develop long-term event marketing policies?
Entrepreneur at Lyyti (biggest Event Management and Participant Data Management Platform in the Nordics), National Entrepreneur Award Winner 2018 in Finland, Influencer of 2018 in Event Business in Finlnad. Dad of 3, blogger, board member.
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