Do you know what it means to measure event ROI? It is not as difficult as you may think, but you need to know how. And here's the magic; to measure results, you need specific and measurable objectives, otherwise measurement is not possible. When you give those objectives to the event designers, the event gets better. It is like a self fulfilling prophecy; when you decide to measure, the results get better :-). If you know how to measure results, you also know how to design better events, two for the price of one :-). If you think this sounds good, but don't know where to start, let's talk about it over lunch.
Elling Hamso is Managing Partner of Event ROI Institute, a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of the Best Event Awards (Bea World), Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as ROI, events industry trends and meeting design. Elling is Management Sciences graduate and holds a Ph.D. in Procurement Strategy from Manchester University.
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Simmetrico Srl
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Jan Basík
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business manager
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Andrea Pallard
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FCA - Fiat Chrysler Automobiles
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Grown professionally in a truly global company, Fiat Chrysler Automobiles, Andrea is a manager with 18 years’ experience in Marketing and Communication. In 2000, Andrea joined Isvor Fiat, the Fiat Group corporate university, consolidating e-learning for employees and dealerships worldwide. Within a few years, he joined the Lancia Brand and became head of European commercial training. After almost seven years working in training, Andrea moved to product marketing, coordinating the launch of several new products, including the Fiat 500, during the merge of Fiat and Chrysler groups into FCA. At that time, he joined the PR team, leveraging on his experience with progressive responsibilities on Lancia, Fiat and Jeep press offices. As from 2016 Andrea leads the Press Events and Services department, managing cross-brands projects in Europe, the Middle East and Africa (EMEA). In addition to that role, he is in charge since October 2017 of all below-the-line and brand promotion programs, including events, auto shows, spon
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Designer/Art Director
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design/travel/art/photography
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Marco Jannarelli
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NEXT GROUP
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President
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