Do you know what it means to measure event ROI? It is not as difficult as you may think, but you need to know how. And here's the magic; to measure results, you need specific and measurable objectives, otherwise measurement is not possible. When you give those objectives to the event designers, the event gets better. It is like a self fulfilling prophecy; when you decide to measure, the results get better :-). If you know how to measure results, you also know how to design better events, two for the price of one :-). If you think this sounds good, but don't know where to start, let's talk about it over lunch.
Elling Hamso is Managing Partner of Event ROI Institute, a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of the Best Event Awards (Bea World), Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as ROI, events industry trends and meeting design. Elling is Management Sciences graduate and holds a Ph.D. in Procurement Strategy from Manchester University.
Co-founder, Chief Experience Officer of the M2Communications agency.
Miro has over 15 years of international experience in marketing and business development. Since 2008 he has established three marketing and content creation companies. He is an expert in launching and presentation of premium brands and their positioning in highly competitive environments and global market as well as creator of multimedia projects and spectacular events.
Miro has introduced a new dimension of event production by having designed one of the most spectacular events in the region. He has participated in campaign development both in Serbia and abroad for global mega brands, such as BMW, Microsoft, Porto Montenegro, FIAT, Samsung, Mercedes-Benz, Calzedonia, etc. His agency has won various international na national awards.
Katre Kahre
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JOLOS
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Marko Djurovic
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M2Communications
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Account Manager
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Milena Banovic
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M2Communications
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Managing Director
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Events, design, experiental marketing
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Matteo Mosca
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www.leva.io
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CEO
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Sophie Naze
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KonseptS
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Blije zaakvoerder
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